The rapid development of the media and technology industry makes people have various choices to get information/news that suits their needs. However, this is a challenge for media companies to always develop and become a choice for the public as a reference for relevant information sources. Therefore, Adolessons as one of the digital-based media platforms in Indonesia consulted HartLogic with the following brief:
- Adolessons want to have a vision, mission, and business model to become a sustainable business.
- Determine product market fit so that content is created based on the audience you want to target.
- Leveraging digital services to increase content and platform traffic
HartLogic sees the need for Adolessons as a service with a long-term journey. Therefore, HartLogic recommends a Business Model Case (BMC) training first to better understand the business model that will be run by Adolessons in the future. The following are testimonials from Naka and Akbar from Adolessons after undergoing BMC training for one month: